One of the questions we are frequently asked, is that doesn’t blogging open up a can of worms? Many companies fear the reports from the outside. If you are truly intersted in communicating with your clients, potential clients and the public, blogging is a great way to gather opinions, get new ideas and give your public a chance to respond.
One of the features allowed on most blogs is the option to moderate or check comments before they are posted. This allows you to weed out offensive, slanderour or just rude comments. Allowing people to know that as a company that you are interested in them and interested in making a better product can have outstanding results.
Even having a company specific blog that is only viewable to employees can be a great way to improve on your internal customer service.
So our advice to you? Blog! It does a company good!
