Let’s face it times have changed. It used to be that the corner stone of real estate marketing was in news print. That day has passed and now the torch has been passed to the World Wide Web. Personally, I think this is cause for celebration. Newspapers generally only come out once a day, and at two o’clock in the morning when you want to look at what’s on the market your newspaper is still finding its way to your door. But the internet stays on 24/7 and can be updated at a moment’s notice. While you sleep prospective clients all over the world can be taking a peek at your bio, your listings and any other information you choose to share with them. If you have not already hopped on this fast moving train, you need to or you will quickly be left in the dust. Having said that, how can you quickly, efficiently and inexpensively create web presence? First, don’t attempt to do it yourself. This is one of those projects, like laying a foundation, that you shouldn’t even consider taking on by yourself. I recommend doing a one stop shop for a web site, web presence. Of course you can hire one person to do your web page and another to maximize it for you but you’ll end up paying twice for some things and you’ll miss out on some healthy discounts given by a one stop shop. To succeed in today’s market at the very least you need a web site that has first page presence on the major search engines for your top two identifying words. Translation? If you are the premiere real estate agent in Tampa, Florida specializing in town homes, when I Google Tampa town homes, your website should be listed on the very first page. If it isn’t you’re loosing business. The cost of getting first page presence on the major search engines will pay for itself quickly; it’s an investment you can’t afford not to make. In order to have and maintain your first page presence you need ongoing content to hammer the web and search engines with all of the key words associated with your business, so that anytime someone does a search of anything related to your business they are directed to your website. An easy and efficient way to continually barrage the World Wide Web with your key words is to blog. Every time you blog and use the words town home, and Tampa its as though a ticker is keeping count and moving your website further up on the food chain. There are hundreds of ways of utilizing the world of the web to create the business success you strive for, but getting a top notch website and maintaining a blog are without a doubt the all important first two steps everyone should make if they plan to succeed in today’s real estate market.
