There are many reasons to have a blog these days. First of all, it’s free. Second, done correctly it can have the same impact as an expensive billboard. And third, it is so cutting edge that you literally can mold it to your specific needs. Want to promote your book? Get a blog! Want to get consumer reaction to a new product? Get a blog! Want to be a super star realtor? Get a blog!
I heard someone describe the internet as a giant popularity contest the other day. In a way it’s true, but on the internet popularity is controlled by words, not looks or money. We’ve all sat down to a computer and done some sort of a search – on google, or yahoo or anyone of a thousand search engines. We type in a few key words and miraculously we are shown choices. Let me ask you something, how many pages do you usually click through? Most people only look at the first page and almost no one clicks past the second page on a regular basis. But how does a business get first page status on a major search engine? One way is by having a lot of traffic on their website. But it’s hard to get traffic on your website without having first page status. The answer? Get a blog!
Everytime you blog you are given the opportunity to fill it with key words, the words people type in when they do a search engine search. If you are blogging correctly everytime you put a keyword in your blog, it pings the internet search engines. It’s like building points for a big jackpot, the more pings you have on a keyword the higher your site will register on the search engine, the more traffic you get and viola, you’ve created an audience. The additional benefits of having an internet audience are that they will provide you with honest market research, and you don’t even have to host a focus group.
Blogging has the potential to be the easiest, most effective and least expensive marketing tool ever invented. Ask yourself what your marketing dream is and I’ll bet you can acheive it faster with blog marketing principles than any other advertising method. If you have any doubts at all ask any teenager about blogging, it’s a tool they are already comfortable with. Don’t get left behind. Get a blog!
